Reset

Reset is a clothing brand that I built at the beginning of the COVID pandemic. It was a rework of a brand that I started a year before named District 604.

The mark is an infinity symbol, a metaphor for starting over and new beginnings. It was a time of personal difficulty and hardship and I channelled a lot of energy into the brand and its designs.

The custom illustrations and art were a collaboration with my good friend and incredibly talented artist - Sam Park. It's definitely been a blessing being surrounded by such skilled individuals throughout my creative career.