Noyo

Noyo is a benefits operating system that delivers embedded AI and API technology to push the entire industry forward. Noyo's solutions eliminate costs and complexity, while powering new possibilities.

The work with Noyo has been very extensive - we refreshed and rebuilt the visual identity and design system of the brand along with the comprehensive brand guidelines. To accompany the new brand identity and system, we also built a comprehensive design system in Figma to reflect all the design characteristics, assets, and components of the company to streamline output and maintain consistency.

With a much more robust system in place, I designed and launched an overhaul of the company website and specific webpages for new launches, campaigns, and various updates. Some of the newly incorporated elements of the website included animations and unique interactions.

Additionally, we established the aesthetic style and structure of product illustrations to use for marketing and digital touch points to increase clarity and alignment with brand visuals. To create more impact in marketing and digital touch points, I directed and designed motion graphic elements and animations for product launches and campaigns.

Project Scope

Brand Identity

Web Design

Motion & Animation

Architecture & Systems

Graphic Design

Industry

SaaS

©2025 Jaewoo Lee

© 2026 Jaewoo Lee

© 2026 Jaewoo Lee