Euphoric

Euphoric Elixirs is not just another NA beverage - it’s the first premium functional RTD brand to own the emotional whitespace alcohol leaves behind.


While other drinks may “calm” or “refresh,” we go further - Euphoric create felt states. The formulations use clinically-backed botanicals in potent doses to evoke social confidence, creative flow, or sensual presence. Design-forward. Science-backed. Culture-shifting.

The identity system consists of multiple components working in harmony that is flexible for different applications and sizes.

Project Scope

Brand Identity

Web Design

Packaging

Architecture & Systems

Industry

Beverage and Wellness

©2025 Jaewoo Lee

© 2026 Jaewoo Lee