Aspire Program

The Aspire Membership Rewards Program is an integral part of Thermo Fisher Scientific where scientists and labs can accrue points from purchasing products and use them to receive discounts, free rewards, and free products.

The project consisted of a refresh on their identity system to give new life to their social media campaigns and marketing assets, along with their digital platform including their website and mobile app.

The design drew inspiration from topographic molecular biology - creating an intuitive structure for image and content hierarchy. It was important that certain elements of the system - such as the color palette, typography, and minimal aesthetic - stayed true to the overall corporate brand identity of Thermo Fisher Scientific.